Melissa Chiavaroli, facilitator
(Reference Services Coordinator, Cumberland Public Library)
Most of the participants cited problems with marketing and offered the following suggestions:
Instead of calling it a Library Card, change the name to an Access Pass, incorporating all the services and features that patrons can "access."
Library cards off-site (e-cards) to use for Overdrive only.
Library Fines impede Marketing. Do away with fines, or do Food for Fines, or other community service exchange.
Marketing on-line resources is difficult.
Suggestion: “great marketing videos” (YouTube).
Do both Print and On-line PR.
- Leave take-away paper flyers on the Circ. Desk or high traffic area.
- Put flyers in the “On Hold” books.
- Use different colored paper.
- Photographs are important
- Use strong eye appeal
- Have a hook, ie. Peeps on the PC Facebook page
- Make it Fun.
- Add personality
- “Mascot” possibly
- Use Stand-up banners
Use Facebook, Twitter, local newspapers, website, mass e-mails.
Involve staff with marketing.
Most vendors will give you promotional materials.
Send quarterly reports to your town/city council members and governing bodies.
Partner with other people in your community.
[a handout was distributed : Melissa@cumberlandlibrary.org ]
Additional ideas from facilitator's live summary:
Use marketing/PR to change perception of the library -- books and a whole lot more; video games; makerspaces; streaming; and the ever-popular Peeps!
Link online offerings and in-library programs: if patrons only find stuff online, they may never come to your programs or experience what they can get at your facility
Let outside organizations be our voice too --
"Have you seen/heard this is @ the library?"
Put annual reports online (see Indianapolis Public Library Annual Report videos)
Opportunity to let the public see things that happened which they didn't attend; gives wider view
YouTube - things can go viral
One successful marketing campaign will lead to others.
[notes – Dorothy Swain (Assistant Director, Greenville Public Library); editor - Tish Brennan (Head of Reference, James P. Adams Library)]
This work is licensed under a Creative Commons Attribution 4.0 International License.