Marketing and Advertising - Marketing and Advertising - LibGuides @ URI at University of Rhode Island

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Introduction

To find books on marketing topics in the HELIN catalog, use subjects such as "Marketing" or "Advertising" and their subdivisions.

Brand Names & Market Shares

Encyclopedia of Consumer Brands - editor, Janice Jorgensen

Call Number: URI Reference HF5415.3 E527 1994

ISBN: 1558623353

Gives detailed profiles of the United States' most popular names, including a history of the brand, and analysis of the brand's standing in its Market, and advertising innovations and strategies. A picture of the brand's logo is provided, as is a short bibliography.

Market share reporter

Call Number: URI Reference HF5410 .M35

Compilation of reported market share data on companies, products, and service.

Market share reporter [electronic resource]

Call Number: [electronic resource]

Online version of the Market Share Reporter, covering 2011 onward.

Demographics & Market Information

American marketplace: demographics and spending patterns

Call Number: URI Reference HA214 A6 2007

ISBN: 1933588233

Best customers : demographics of consumer demand

Call Number: URI Reference HC79 C6 R87 2008

ISBN: 9781935114093

Demographics USA

Call Number: URI Reference HF5415.2 .S94

This annual publication contains detailed demographic information for all states and countries, including a measure of consumer buying power. Ranks metro areas by population characteristics and sales of types of products. Sales, employment, and number of establishments by type are also given.

Editor & publisher market guide

Call Number: URI Serial Stacks HF5905 .E38

Contains a wealth of market information. MSAs, counties, and cities are ranked by population, disposable income, income per household, retail sales, and sales by product type. More detailed statistics are provided for national newspaper markets on topics such as transportation, number of passenger cars, banks and deposits, gas and installations, colleges and universities, etc.

Household spending: who spends how much on what

Call Number: URI Reference HC110 C6 A666 2008

ISBN: 9781933588988

International marketing data and statistics

Call Number: URI Reference HA42 .I56

Compilation of international statistics. Statistics include economic indicators, foreign trade, environmental data, advertising patterns, consumer prices and costs, consumer market sizes and expenditure patterns, retailing, health and living standards, literacy, communications, and travel and tourism.

E-Resources

Census Bureau
Official government source for a broad range of social, demographic, business, and economic statistics.
Consumer Expenditure Survey
Consists of two surveys collected for the Bureau of Labor Statistics by the Census Bureau, the quarterly Interview survey, and the Diary survey, that provide information on the buying habits of American Consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Population Reference Bureau
Non-profit organization that provides international statistical information on population, health, and the environment.
ThomasNet
Search engine that provides one source for finding the exact product, service, or supplier information obtained from the the knowledge base of Thomas Publishing Company family of products. Website searchable by product/service category, company name and brand name.

Electronic Indexes & Databases

ABI/INFORM Complete (ProQuest)
Indexing, abstracts, and full-text of scholarly and trade journal articles in business, management, and trade. Also covers dissertations, SSRN working papers, market reports, industry reports, business cases, local and regional business information, and global and trade news. Includes full text of The Wall Street Journal Eastern Edition, and digital images of selected key business journals from the first issue to the present. 1971-.
LexisNexis Academic


News, law, and business information service. Includes company and industry news from newspapers, trade journals, and other periodicals and accounting, auditing, and tax literature. All sources are full-text. Also offers company information from Disclosure, Standard & Poor's, Hoover's and archival SEC filings. Updated daily.
Mergent Online


Covers over 10,000 U.S. publicly-traded companies and selected international companies. Unique information provided includes property owned or leased, long-term debt (loans and bonds), and details on all capital stock, with annual high/lows and outstanding shares. Also offers earning estimates, institutional holdings, insider trades, stockholder equity, up to 15 years of annual and quarterly financial statements, and downloadable annual reports.
National Newspapers (4) (ProQuest)
Indexing, abstracts, and full text of The New York Times, the Wall Street Journal, the Washington Post, and the Christian Science Monitor. Coverage varies by publication but generally begins in 1980s. Updated daily.