Critical thinking skills and an active, questioning mind are needed to judge the credibility of information found on the Web.
Purpose of the site/intended audience
- Are the goals of the author stated? Is there a statement of scope, target audience, or purpose?
- Who do you think the site is designed for? What audience are the site’s authors trying to reach?
- Can you tell if the site is scholarly or popular?
- Does the site contain advertising? What might this tell you?
- What is the overall purpose of the site? To inform? Persuade or advocate? Entertain? Sell a product?
Authority/credibility of author
- Can the author of the site be identified? Is it clear who has ultimate responsibility for the content of the material, whether it be an individual or an organization?
- Is contact information given so that you can get in touch with the author or organization for clarification or more information?
- What are the author’s qualifications? Does he/she list his/her occupation, years of experience, position, or education?
- Do you think the author has expertise on the subject? Are they a researcher or professional in this field?
- What is the author’s institutional affiliation, if any? Is the author affiliated with an educational institution? A non-profit organization? A company?
- What is the domain of the site (.edu, .gov, .org, .com)? Is it a commercial, governmental, organizational, academic, or personal site? From what country does it originate?
- Is this site connected to an organization of any sort? If so, what is the mission of this organization?
Accuracy / reliability of the information on the site
- Does the site appear to be well-researched?
- Are there references to sources of information supporting any statements made or viewpoints held?
- Is statistical information labeled clearly and easy to read?
- Are the sources for any factual or statistical information documented so that the numbers can be verified in another source?
- What method of data collection or research was used by the author (if applicable)?
- Does the site include grammatical, spelling, or typographical errors?
- How does the site compare to print information resources available on this topic?
- If links to other sites are listed, are they quality sites?
Currency/timeliness of the information on the site
- When was this information published? Does the page list the date it was created?
- Does the page indicate when it was last updated?
- Are there any “dead” links – links to sites that no longer work?
Objectivity / bias of the site
- Are the goals of the author clearly stated? Is there a statement of scope, target audience, or purpose?
- Does the site present many opinions on the topic, or only one?
- Can you tell if the site contains mostly opinions or facts?
- Are opinions supported by documented evidence?
- Can you identify any bias in the information and opinions provided?
- Is the site sponsored by a company or organization?
- Does the site reflect the agenda of a political, religious, or social group or institution?
- If there is advertising on the site, is it clearly differentiated from the informational content?
Structure / navigation of the site
- Is the organization of the site easy to understand? Is it clear and logical?
- Is it easy to navigate between different parts of the site?
- Is there a link to return to the first page of the site, the home page?
- Does the site offer a table of contents or a site index?
- Does the site offer a search box?
- Do graphics on the site add to or detract from the document itself?
Conclusion
- Is this site a reliable, well-documented source of information from a reputable author / organization?
- Would this be a good source of information for a research paper?