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John E. Etchingham/C. Cummings/J. Clifton 8/92 • revised by Andrée Rathemacher 8/97, 9/98 • revised Kari Weaver 4/07 • revised by Amanda Izenstark 1/11 • revised by Anthony Loffredio, 5/13 • revised by Amanda Izenstark, 3/16
To find books on marketing topics in the catalog, use subjects such as "Marketing" or "Advertising" and their subdivisions.
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