John E. Etchingham/C. Cummings/J. Clifton 8/92 • revised by Andrée Rathemacher 8/97, 9/98 • revised Kari Weaver 4/07 • revised by Amanda Izenstark 1/11 • revised by Anthony Loffredio, 5/13 • revised by Amanda Izenstark, 3/16
To find books on marketing topics in the catalog, use subjects such as "Marketing" or "Advertising" and their subdivisions.
Gives detailed profiles of the United States' most popular names, including a history of the brand, and analysis of the brand's standing in its Market, and advertising innovations and strategies. A picture of the brand's logo is provided, as is a short bibliography.
Find market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry. Print versions from 1991, 1997-2010 in Serials Stacks.
Demographic survey information from 2012. Includes information on buyers of: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for people in other households, health care, household services, supplies, and furnishings, housing shelter and utilities, personal care, reading material, education, and tobacco, and transportation.
"Provides the demographics and spending patterns of American consumers. Includes data on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth." (From the publisher.)
Who uses what goods and services? Provides data on household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder.
This annual publication contains detailed demographic information for all states and countries, including a measure of consumer buying power. Ranks metro areas by population characteristics and sales of types of products. Sales, employment, and number of establishments by type are also given.
Contains a wealth of market information. MSAs, counties, and cities are ranked by population, disposable income, income per household, retail sales, and sales by product type. More detailed statistics are provided for national newspaper markets on topics such as transportation, number of passenger cars, banks and deposits, gas and installations, colleges and universities, etc.
Based on data collected by the Bureau of Labor Statistics. Provides a detailed and comprehensive analysis of how American households allocate their spending dollars from food and alcohol to home improvements and dry cleaning.
Compilation of international statistics. Statistics include economic indicators, foreign trade, environmental data, advertising patterns, consumer prices and costs, consumer market sizes and expenditure patterns, retailing, health and living standards, literacy, communications, and travel and tourism.
Summary statistics from the Consumer Expenditure Survey, which is conducted by the Bureau of Labor Statistics. Reports broad categories of consumer expenditures by age, income, and Metropolitan Statistical Area. Data available from the mid-1980s to the present.
Contains information on industrial equipment including machinery, piping, structural materials, and consumables (including chemicals). Contains links to manufactures and suppliers, although it is usually necessary to contact the individual companies for pricing information. Additional resources include company profiles and 400+ white papers.
Indexing, abstracts, and full-text of scholarly and trade journal articles in business, management, and trade. Also covers dissertations, SSRN working papers, market reports, industry reports, business cases, local and regional business information, and global and trade news. Includes full text of The Wall Street Journal Eastern Edition, and digital images of selected key business journals from the first issue to the present. 1971-.
Provides directory information for residences and businesses across the US. Allows searching by name but also by addresses, zip codes, and more. Results can be emailed and downloaded in a variety of standard formats. Available to Rhode Island residents only.
Offers detailed company and industry profiles. Company profiles include description of business, company history, key financials and stock information, links to SEC filings, and list of competitors. Industry profiles offer industry description, competitive landscape, products and technology, finance and regulation, industry indicators and trends, and list of companies in the industry. Reports and data can be downloaded.
News, law, and business information service. Includes news from national and international newspapers; wire services and articles from hundreds of periodicals; and a number of other reference sources. All sources are full-text. Updated daily.
Covers over 10,000 U.S. publicly-traded companies and selected international companies. Unique information provided includes property owned or leased, long-term debt (loans and bonds), and details on all capital stock, with annual high/lows and outstanding shares. Also offers earning estimates, institutional holdings, insider trades, stockholder equity, up to 15 years of annual and quarterly financial statements, and downloadable annual reports.
Archival information is provided for over 4,000 companies that were acquired, went bankrupt, or merged out of existence from 1995 onward. Key financial information from Dun & Bradstreet is also provided on over 400,000 global private companies. Users may perform custom searches and build reports, convert currency, and download financial information to a spreadsheet.
Indexing, abstracts, and full text of The New York Times, the Wall Street Journal, the Washington Post, and the Christian Science Monitor. Coverage varies by publication but generally begins in 1980s. Updated daily.
D&B Country Reports provide detailed political, economic, and commercial information on over 130 countries worldwide. Select "DnB Country Risk Profile" when searching. D&B Country RiskLine Reports are updated more frequently, often monthly, as situations change. Includes information on the improving, stable, or deteriorating business risk environment in a country.