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Introduction
To find books on marketing topics in the URI Libraries Search, use subjects such as "Marketing" or "Advertising" and their subdivisions.
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URI Libraries SearchLocate books, videos, online resources and more available through the URI Libraries.
Articles & Databases
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ProQuest One Business This link opens in a new window
- What’s included? Comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, dissertations, books, videos, and more. Also provides access to market research reports, company reports, industry reports, and country reports.
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AtoZdatabases This link opens in a new window
- What's included? Directory information for residences and businesses across the US. Allows searching by name but also by addresses, zip codes, and more. Results can be emailed and downloaded in a variety of standard formats.
- What else should I know? Provided by AskRI.org. Available to Rhode Island residents only.
- What's included? Directory information for residences and businesses across the US. Allows searching by name but also by addresses, zip codes, and more. Results can be emailed and downloaded in a variety of standard formats.
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D&B Hoovers (Mergent) This link opens in a new window
- What’s included? Offers detailed company and industry profiles on over 188 million businesses, both public and private, around the world. Company profiles include description of business, company history, key financials and stock information, links to SEC filings, and list of competitors. Industry profiles offer industry description, competitive landscape, products and technology, finance and regulation, industry indicators and trends, and list of companies in the industry. Reports and data can be downloaded.
- What else should I know? Hoover's does not always work well in Firefox; if you are asked to log in, switch to a different browser.
- What’s included? Offers detailed company and industry profiles on over 188 million businesses, both public and private, around the world. Company profiles include description of business, company history, key financials and stock information, links to SEC filings, and list of competitors. Industry profiles offer industry description, competitive landscape, products and technology, finance and regulation, industry indicators and trends, and list of companies in the industry. Reports and data can be downloaded.
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Nexis Uni (LexisNexis) This link opens in a new window
- What’s included? News, law, and business information service. Includes news from national and international newspapers; wire services and articles from hundreds of periodicals; and a number of other reference sources. All sources are full-text. Updated daily.
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Mergent Market Atlas This link opens in a new window
- What's included? Corporate information covering over 50,000 US and foreign public companies, current and historical (past 15 years) firm descriptions, statistics, financial information and ratios, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, capital stock, and insider trading.
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D&B Country Reports and D&B Country RiskLine Reports (Mergent Archives) This link opens in a new window
- What’s included? Two distinct areas: D&B Country Reports provide detailed political, economic, and commercial information on over 130 countries worldwide. Select "Country Reports" when searching. D&B Country RiskLine Reports are updated more frequently, often monthly, as situations change. Includes information on the improving, stable, or deteriorating business risk environment in a country.
Brand Names & Market Shares
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Encyclopedia of Consumer Brands Series
by
Call Number: URI Reference HF5415.3 E527 1994ISBN: 1558623353Publication Date: 1994-01-01Gives detailed profiles of the United States' most popular names, including a history of the brand, and analysis of the brand's standing in its Market, and advertising innovations and strategies. A picture of the brand's logo is provided, as is a short bibliography. -
Market share reporter (Print & Online)
Call Number: ebook and Carothers Library Serial Stacks - Non Circulating HF5410 M35ISBN: 9781414460581Find market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry. Print versions from 1991, 1997-2010 in Serials Stacks.
Created and Revised by
John E. Etchingham/C. Cummings/J. Clifton 8/92 • revised by Andrée Rathemacher 8/97, 9/98 • revised Kari Weaver 4/07 • revised by Amanda Izenstark 1/11 • revised by Anthony Loffredio, 5/13 • revised by Amanda Izenstark, 3/16. • revised by Chris Cassaday, 10/22.