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Marketing and Advertising

This is a guide to sources on marketing and advertising at the URI Libraries and online.

Introduction

To find books on marketing topics in the URI Libraries Search, use subjects such as "Marketing" or "Advertising" and their subdivisions.

Articles & Databases

Brand Names & Market Shares

Created and Revised by

John E. Etchingham/C. Cummings/J. Clifton 8/92 • revised by Andrée Rathemacher  8/97, 9/98 • revised Kari Weaver 4/07 • revised by Amanda Izenstark 1/11 • revised by Anthony Loffredio, 5/13 • revised by Amanda Izenstark, 3/16. • revised by Chris Cassaday, 10/22.

This work is licensed under a Creative Commons Attribution 4.0 International License.