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John E. Etchingham/C. Cummings/J. Clifton 8/92 • revised by Andrée Rathemacher 8/97, 9/98 • revised Kari Weaver 4/07 • revised by Amanda Izenstark 1/11 • revised by Anthony Loffredio, 5/13 • revised by Amanda Izenstark, 3/16
Introduction
To find books on marketing topics in the catalog, use subjects such as "Marketing" or "Advertising" and their subdivisions.
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URI Libraries SearchLocate books, videos, online resources and more available through the URI Libraries.
Brand Names & Market Shares
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Encyclopedia of Consumer Brands Series by Call Number: URI Reference HF5415.3 E527 1994ISBN: 1558623353Publication Date: 1994-01-01Gives detailed profiles of the United States' most popular names, including a history of the brand, and analysis of the brand's standing in its Market, and advertising innovations and strategies. A picture of the brand's logo is provided, as is a short bibliography. -
Market share reporter (Print & Online)Call Number: Print (Serials HF5410 M35) & Online AccessISBN: 9781414460581Find market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry. Print versions from 1991, 1997-2010 in Serials Stacks.
Demographics & Market Information
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American Buyers by Call Number: Online AccessISBN: 9781940308463Publication Date: 2014Demographic survey information from 2012. Includes information on buyers of: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for people in other households, health care, household services, supplies, and furnishings, housing shelter and utilities, personal care, reading material, education, and tobacco, and transportation.
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American Marketplace: Demographics and Spending Patterns by Call Number: Online AccessISBN: 1940308771Publication Date: 2014-"Provides the demographics and spending patterns of American consumers. Includes data on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth." (From the publisher.)
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American Men and Women: Who They Are and How They Live, 2nd Edition by Call Number: Online AccessISBN: 9781940308104Publication Date: 2013Provides demographic, spending, and attitude information on men and women, and how this differs across age ranges. -
Best Customers: Demographics of Consumer Demand, 9th Edition by Call Number: Carothers Library Ref. HC79 C6 R87 2012ISBN: 9781937737108Publication Date: 2012Who uses what goods and services? Provides data on household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder.
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Consumer behavior 2013 by Call Number: Carothers Library Reference HF 5415.32 .C6537 2013ISBN: 9781577831846Publication Date: 2013Provides demographics and statistics related to behavioral analysis, brand preferences, consumer spending, and more.
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Demographics USACall Number: URI Reference HF5415.2 .S94This annual publication contains detailed demographic information for all states and countries, including a measure of consumer buying power. Ranks metro areas by population characteristics and sales of types of products. Sales, employment, and number of establishments by type are also given.
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Editor & publisher market guideCall Number: URI Serial Stacks HF5905 .E38Contains a wealth of market information. MSAs, counties, and cities are ranked by population, disposable income, income per household, retail sales, and sales by product type. More detailed statistics are provided for national newspaper markets on topics such as transportation, number of passenger cars, banks and deposits, gas and installations, colleges and universities, etc.
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Household Spending by Call Number: Online AccessISBN: 1937737128Publication Date: 2015Based on data collected by the Bureau of Labor Statistics. Provides a detailed and comprehensive analysis of how American households allocate their spending dollars from food and alcohol to home improvements and dry cleaning.
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International marketing data and statisticsCall Number: URI Serial Stacks HA42 .I56Compilation of international statistics. Statistics include economic indicators, foreign trade, environmental data, advertising patterns, consumer prices and costs, consumer market sizes and expenditure patterns, retailing, health and living standards, literacy, communications, and travel and tourism.
Free Consumer & Demographic Information
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Census BureauOfficial government source for a broad range of social, demographic, business, and economic statistics. Historical data can be found under the "Publications" links on the Census homepage.
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Consumer Expenditure SurveySummary statistics from the Consumer Expenditure Survey, which is conducted by the Bureau of Labor Statistics. Reports broad categories of consumer expenditures by age, income, and Metropolitan Statistical Area. Data available from the mid-1980s to the present.
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Population Reference BureauNon-profit organization that provides international statistical information on population, health, and the environment.
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ThomasNet.comContains information on industrial equipment including machinery, piping, structural materials, and consumables (including chemicals). Contains links to manufactures and suppliers, although it is usually necessary to contact the individual companies for pricing information. Additional resources include company profiles and 400+ white papers.
Articles & Databases
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ProQuest One BusinessComprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos, and more.
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AtoZdatabasesProvides directory information for residences and businesses across the US. Allows searching by name but also by addresses, zip codes, and more. Results can be emailed and downloaded in a variety of standard formats. Available to Rhode Island residents only.
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D&B Hoovers (Mergent)Offers detailed company and industry profiles on over 188 million businesses, both public and private, around the world. Company profiles include description of business, company history, key financials and stock information, links to SEC filings, and list of competitors. Industry profiles offer industry description, competitive landscape, products and technology, finance and regulation, industry indicators and trends, and list of companies in the industry. Reports and data can be downloaded. Note: Hoover's does not always work well in Firefox; if you are asked to log in, switch to a different browser.
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Nexis Uni (LexisNexis)News, law, and business information service. Includes news from national and international newspapers; wire services and articles from hundreds of periodicals; and a number of other reference sources. All sources are full-text. Updated daily.
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Mergent OnlineCovers over 10,000 U.S. publicly-traded companies and selected international companies. Unique information provided includes property owned or leased, long-term debt (loans and bonds), and details on all capital stock, with annual high/lows and outstanding shares. Also offers earning estimates, institutional holdings, insider trades, stockholder equity, up to 15 years of annual and quarterly financial statements, and downloadable annual reports.
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US Major Dailies (ProQuest)Indexing, abstracts, and full text (no page image) of The New York Times, the Wall Street Journal, the Washington Post, the Chicago Tribune, the Los Angeles Times, and the Christian Science Monitor. Coverage varies by publication but generally begins in 1980s. Updated daily.
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D&B Country Reports and D&B Country RiskLine Reports (Mergent Archives)D&B Country Reports provide detailed political, economic, and commercial information on over 130 countries worldwide. Select "DnB Country Risk Profile" when searching. D&B Country RiskLine Reports are updated more frequently, often monthly, as situations change. Includes information on the improving, stable, or deteriorating business risk environment in a country.
Statistics
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Statistical Abstract of the U.S. (ProQuest)The Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States. 1878-.
Finding NAICS and SIC Codes
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North American Industry Classification System (NAICS)Locate NAICS codes to find similar businesses and industries.
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Standard Industrial Classification (Online), US Department of Labor, Occupational Safety & Health Administration.This government site allows the user to search the 1987 version SIC manual by keyword, to access descriptive information for a specified 2,3,4-digit SIC, and to examine the manual structure.