This is a guide to selected information on Consumer Behavior available in the URI Libraries. To find additional information, conduct a subject search in the catalog using subject headings such as consumer behavior, consumers, consumer preferences, motivation research (marketing), public opinion, and social marketing.
Journal articles on the subject of Consumer Behavior may be found in the following indexes and databases by conducting a keyword search or using subject headings such as Consumer Behavior, Consumers, and Consumers' Preferences.
This guide was originally created by Ida D. McGhee 5/2006.
Updated and reformatted by Madge Boldt, 3/2010.
Updated by Angela Pugliese, 10/2013.
Updated by Amanda Izenstark, 3/2016.
Updated by Mark Matook, 2/2018.
Updated by Chris Cassaday, 10/22.
This work is licensed under a Creative Commons Attribution 4.0 International License.