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Consumer Behavior

This is a guide to selected information on Consumer Behavior available in the URI Libraries.

Introduction

This is a guide to selected information on Consumer Behavior available in the URI Libraries. To find additional information, conduct a subject search in the catalog using subject headings such as consumer behavior, consumers, consumer preferences, motivation research (marketing), public opinion, and social marketing.

Articles & Databases

Journal articles on the subject of Consumer Behavior may be found in the following indexes and databases by conducting a keyword search or using subject headings such as Consumer Behavior, Consumers, and Consumers' Preferences.

About this guide...

This guide was originally created by Ida D. McGhee 5/2006. 

Updated and reformatted by Madge Boldt, 3/2010.

Updated by Angela Pugliese, 10/2013.

Updated by Amanda Izenstark, 3/2016.

Updated by Mark Matook, 2/2018.

Updated by Chris Cassaday, 10/22.

This work is licensed under a Creative Commons Attribution 4.0 International License.