This is a guide to selected information on Consumer Behavior available in the URI Libraries. To find additional information, conduct a subject search in the catalog using subject headings such as CONSUMER BEHAVIOR, CONSUMERS, CONSUMER PREFERENCES, MOTIVATION RESEARCH (MARKETING), PUBLIC OPINION, and SOCIAL MARKETING.
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This guide was originally created by Ida D. McGhee 5/2006. Updated and reformatted by Madge Boldt, 3/2010. Revised by Angela Pugliese, 10/2013. Updated by Amanda Izenstark, 3/2016. Updated by Mark Matook, 2/2018
This work is licensed under a Creative Commons Attribution 4.0 International License.