LibGuides @ URI: Consumer Behavior: Home

Reference & Research Help

Ways to Get Research Help

Visit us at the
Info & Research Help Desk

Call Us
(During Info & Research Help Desk Hours)

(401) 874-2653

Chat With Us
(During Info & Research Help Desk Hours)

Click Here to Start

Email Us
(After Regular Hours)

urilibrarian@gmail.com

(Please allow 2-3 business days for a response)

Introduction

This is a guide to selected information on Consumer Behavior available in the URI Libraries. To find additional information, conduct a subject search in the catalog using subject headings such as CONSUMER BEHAVIOR, CONSUMERS, CONSUMER PREFERENCES, MOTIVATION RESEARCH (MARKETING), PUBLIC OPINION, and SOCIAL MARKETING.

URI Libraries Search
- This link opens in a new window
Locate books, videos, online resources and more available through the URI Libraries.

Demographics & Consumer Behavior

American Buyers by New Strategist Publications
Call Number: Online Access
ISBN: 9781940308463
Publication Date: 2014

Demographic survey information from 2012. Includes information on buyers of: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for people in other households, health care, household services, supplies, and furnishings, housing shelter and utilities, personal care, reading material, education, and tobacco, and transportation.
American Generations: Who They Are and How They Live by by the editors of New Strategist Publications
Call Number: Online Access
ISBN: 9781940308098
Publication Date: 2013

Differences in attitudes and behavior, education, diversity, public policy, income, spending, etc. are profiled, explaining both past and future trends of each generation. A great resource to gain insight into the consumer marketplace.
American Marketplace: Demographics and Spending Patterns by New Strategist Publications
Call Number: Online Access
ISBN: 1940308771
Publication Date: 2015

"Provides the demographics and spending patterns of American consumers. Includes data on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth." (From the publisher.)
Baby Boom: Americans born from 1946 to 1964 by New Strategist Publications
Call Number: Online Access
ISBN: 9781940308890
Publication Date: 2015

Includes demographics, earnings, spending patterns, and more of members of the Baby Boom generation.
Best Customers: Demographics of Consumer Demand, 9th Edition by New Strategist Publications
Call Number: Carothers Library Ref. HC79 C6 R87 2012
ISBN: 9781937737108
Publication Date: 2012

Who uses what goods and services? Provides data on household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder.
Consumer Behavior 2015-2016 by Richard K. Miller (Richard Kendall), Kelli D. Washington
Call Number: Carothers Ref. HF5415.33 U6 M55 2015
Publication Date: 2015

This book approaches consumer behavior by first breaking down and analyzing public demographics, lifestyle, and interests.
Consumer Culture : A Reference Handbook by Douglas J. Goodman and Mirelle Cohen
Call Number: Carothers Stacks HC79 C6 G665 2004
ISBN: 1576079759

Overview of the study of consumer culture as well as its history and global implications. Detailed resources are listed for further research.
Generation X: Americans born 1965 to 1976 by New Strategist Publications
Call Number: Online Access
ISBN: 9781940308869
Publication Date: 2015

Find demographic and statistical information about Generation X, including income and spending, time use, and more.
Handbook of Consumer Psychology by Curtis P. Haugtvedt (Editor); Paul M. Herr (Editor); Frank R. Kardes (Editor); Paul Herr
Call Number: Carothers Library Ref. HF5415.32 H363 2008
ISBN: 9780805856033
Publication Date: 2008

Chapters are written by researchers in the field of Consumer Psychology, with the goal of better scientific understanding the behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes.
Handbook of Culture and Consumer Behavior by Sharon Ng editor.; Angela Y. Lee editor.
Call Number: Online Access
Publication Date: 2015

This serves as a collection of perspectives on the evolution of studies in consumer behavior and cultural analysis.
Handbook of Marketing Scales by Kelly L. Haws (Editor); William O. Bearden (Editor); Richard G. Netemeyer (Editor)
Call Number: Carothers Stacks HF5415.3 B323 2011
ISBN: 9781412980180
Publication Date: 2010

Compilation of multi-item, self-report measures frequently used in consumer behavior and marketing research. Over 150 scales are included.
Household Spending, 17th Edition by New Strategist Publications
Call Number: Carothers Library Reference HC110.C6 H68 2012
ISBN: 1937737128
Publication Date: 2012
Millennials: Americans born 1977 to 1994 by New Strategist Publications
Call Number: Online Access
ISBN: 9781940308838
Publication Date: 2015

Find demographic and economic information about Millennials.
Older Americans: A Changing Market by New Strategist Publications
Call Number: Online Access
ISBN: 9781937737207
Publication Date: 2012

"...includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group." (From the publisher.)

Need help?

URI Librarian

Email Me

Contact:

Kingston: (401) 874-2653

Providence: (401) 277-5130

Narragansett: (401) 874-6161

About this guide...

This guide was originally created by Ida D. McGhee 5/2006. Updated and reformatted by Madge Boldt, 3/2010. Revised by Angela Pugliese, 10/2013. Updated by Amanda Izenstark, 3/2016. Updated by Mark Matook, 2/2018