Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Consumer Behavior

This is a guide to selected information on Consumer Behavior available in the URI Libraries.

Introduction

This is a guide to selected information on Consumer Behavior available in the URI Libraries. To find additional information, conduct a subject search in the catalog using subject headings such as CONSUMER BEHAVIOR, CONSUMERS, CONSUMER PREFERENCES, MOTIVATION RESEARCH (MARKETING), PUBLIC OPINION, and  SOCIAL MARKETING.

Demographics & Consumer Behavior

Below are a list of secondary sources that provide statistics on a variety of consumers.

Many of the statistics in these sources originally come from the following surveys from the Bureau of Labor Statistics:

About this guide...

This guide was originally created by Ida D. McGhee 5/2006. Updated and reformatted by Madge Boldt, 3/2010. Revised by Angela Pugliese, 10/2013. Updated by Amanda Izenstark, 3/2016. Updated by Mark Matook, 2/2018

This work is licensed under a Creative Commons Attribution 4.0 International License.