Demographic survey information from 2012. Includes information on buyers of: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for people in other households, health care, household services, supplies, and furnishings, housing shelter and utilities, personal care, reading material, education, and tobacco, and transportation.

Differences in attitudes and behavior, education, diversity, public policy, income, spending, etc. are profiled, explaining both past and future trends of each generation. A great resource to gain insight into the consumer marketplace.

"Provides the demographics and spending patterns of American consumers. Includes data on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth." (From the publisher.)

Includes demographics, earnings, spending patterns, and more of members of the Baby Boom generation.

Who uses what goods and services? Provides data on household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder.

This book approaches consumer behavior by first breaking down and analyzing public demographics, lifestyle, and interests.

Overview of the study of consumer culture as well as its history and global implications. Detailed resources are listed for further research.

Find demographic and statistical information about Generation X, including income and spending, time use, and more.

Chapters are written by researchers in the field of Consumer Psychology, with the goal of better scientific understanding the behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes.

This serves as a collection of perspectives on the evolution of studies in consumer behavior and cultural analysis.

Compilation of multi-item, self-report measures frequently used in consumer behavior and marketing research. Over 150 scales are included.

Based on data collected by the Bureau of Labor Statistics. Provides a detailed and comprehensive analysis of how American households allocate their spending dollars from food and alcohol to home improvements and dry cleaning.

Find demographic and economic information about Millennials.

"...includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group." (From the publisher.)